Whiteboard Marketing

About the author

Since 2005, Whiteboard Marketing has partnered with more than 250 dental practices nationwide to provide goal-oriented, data-driven strategies that result in new patients and marketing that matters to your individual practice. We work with you to help your practice grow manageably and sustainably, with an eye on website design and management, search engine optimization, reputation management, social media marketing, brand identity, traditional marketing, and more. At Whiteboard Marketing, we make dental practice marketing simple.

Latest Article

Case Study: Coyne Dentistry

Coyne Dentistry is a thriving family practice serving the communities of Dayton and Kettering, Ohio. With their practice in operation for more than forty years, Drs Jonathan Coyne, Ryan Platt and Abigail Platt wanted a strong marketing plan that showcased their family-first office culture. Primary goals were attracting new patients within their target demographics of young families, young professionals and retirees, and targeting their local community with strategic, authentic advertising.

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B — Business of Dentistry

Owning Real Estate on the First Page of Google

January 27, 2022

This article discusses the four areas where a business or practice can appear on the first page of a Google search: Google pay-per-click (PPC), local map ads, the local 3-pack, and organic results.

B — Business of Dentistry

Google Pay-Per-Click Advertising

November 22, 2021

Through the years, we’ve seen an increase in dental practices using PPC advertising as a key ingredient in their marketing strategy. It has proved to be one of the most effective ways to reach potential patients while promoting your practice and services on Google searches.

B — Business of Dentistry

How to Build a Patient Review Strategy for Your Practice

October 29, 2021

This article highlights the importance of online review and reputation management for a dental practice. Topics include how Google uses reviews in search ranking, developing a reviews strategy for a practice, requesting reviews from patients and handling negative reviews.

P — Partner Voice

Case Study: Goochland Dentistry

July 9, 2021

Dr Murchie of Goochland Dentistry turned to Whiteboard Marketing because he sought to get more out of his marketing spend.

B — Business of Dentistry

Social Media Marketing Strategy

May 17, 2021

This article discusses social media marketing strategy and how you can use social media to build your brand and attract new patients. Specific topics include how and what to post, boosting posts and utilizing social media advertising.

P — Partner Voice

Claiming and Optimizing Your Google My Business Profile

March 4, 2021

Your Google My Business profile should play a pivotal role in your practice’s local search engine optimization (SEO) strategy. This article details the steps involved in claiming and optimizing your Google My Business profile as well as how you can benefit from utilizing this as a marketing channel.

B — Business of Dentistry

5 Ways To Modernize Your Practice For New And Existing Patients

February 1, 2021

In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are.

P — Partner Voice

Managing and Sustaining a Reviews Strategy for Your Practice

January 6, 2021

B — Business of Dentistry

Developing a Marketing Plan for Your Dental Practice

November 17, 2020

This article highlights the major steps to developing a marketing strategy for a dental practice. These steps include identifying your marketing goals, understanding your practice, planning your marketing initiatives, and tracking your marketing efforts.

P — Partner Voice

Your Dental Practice’s Post-Coronavirus Messaging Pivot

November 13, 2020

As the COVID-19 pandemic continues to affect daily life, it has caused a hyper-awareness for safety and cleanliness in dental patient demographics. This means dental practices must consistently communicate with their patient base and address these concerns.

About the author

Latest Article

Case Study: Coyne Dentistry

Owning Real Estate on the First Page of Google

Google Pay-Per-Click Advertising

How to Build a Patient Review Strategy for Your Practice

Case Study: Goochland Dentistry ﻿

Social Media Marketing Strategy

Claiming and Optimizing Your Google My Business Profile

5 Ways To Modernize Your Practice For New And Existing Patients

Managing and Sustaining a Reviews Strategy for Your Practice

Developing a Marketing Plan for Your Dental Practice

Your Dental Practice’s Post-Coronavirus Messaging Pivot

Case Study: Goochland Dentistry